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Lenovo Q Series

Lenovo is enlivens competition of consumer Personal Computer (Consumer PC) by launch their 4 new products. This segment is predicted will be able to contribute up to 50 percent of total sales.

Four Consumer PCs launched at this moment have complete Lenovo’s PC portfolio after acquisition of IBM PC division in the last year. Soeparwan Soelaeman, Country General Manager Lenovo Singapore Pte Ltd-Indonesia Representative Office, says that besides have the row of Think PC which is corporat PC technology of IBM, Lenovo also have products for middle downwards segment of business. That marked with the present of Lenovo 3000 some times ago.

Right now, Lenovo has completed their product lists with consumer PC konsumer which will also come in to Singapore, Malaysia and Thailand’s markets. The four products are Lenovo Desktop Q and H series, and notebook Y300 and Y400.

For consumer segment, Soeparwan says, they will improve consumer PC contribution to the total sales, from 23 percent to 50%. To reach the goals, their side will rely on cross sectional of business strategy, by come near retailer and PC seller’s stores.

“We will make them become accustomed with Lenovo products came from consumer segment”, said Soeparwan, in the launching of the Lenove’s four consumer products, in X Lounge, Veteran Building, Jakarta.

The same strategies, according to Soeparwan, got succeed while being applied for China and India’s markets. In China, Lenovo’s consumer PC products control 35 percent of markets.

Explained by Soeparwan, Lenovo’s consumer PC is not rely ons price as the key factor to win competition, but by rely on feature innovation.

Desktop Q series, as the example, have pledge feature in Jog Dial which enables user to make a move between photo, film and TV only by turn around the knob (like knob at iPod).

Desktop H series rely on antibacterial feature that claimed can pursue bacterium growth. This product is also provided with One Touch Recovery that cure data after crash, only by press a knob.

Lenovo Notebook Y300 rely on feature of face recognition which addressed for consumer that has been become accustomed to technology. Whereas notebook Y400 is addressed for one who likes entertainment and game. The featured technology is 2 watts subwoofer to support audio quality.

For desktop, Lenovo products have prices start from US$439 for series H, and US$1189 for Q series. Whereas for others notebook, the prices start from US$ 700 to US$ 2000.

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